The Visitor Attraction Monitor (VAM) includes valuable information and analysis of the visitor attractions sector in Scotland, and is an important accompaniment to the monthly Visitor Attraction Barometer.

The complete report (large document) is available to view online in addition to smaller parts of the report.

Visitor Attraction Monitor

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For lists of attractions by area of Scotland go to Regional Facts & Figures and select the area of your choice.

Visitor Attraction Monitor 2006

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Full VAM 2007 Report
The full report is now available in hard copy to purchase from VisitScotland Research Department, price £20.00. For full purchase details, please contact the Research team.

Email: research@visitscotland.com

Please allow up to three days response time for email enquiries.