The Organisation

What is the structure of VisitScotland?
VisitScotland is a national organisation with 14 VisitScotland Network Offices and over a hundred Tourist Information Offices.

VisitScotland’s main office is based at:

Ocean Point One,
94 Ocean Drive,
Edinburgh.
EH6 6JH

VisitScotland also has an Inverness office, where the Quality and Standards department is based:

Thistle House,
Beechwood Park North,
Inverness.
IV2 3ED

For full details and the departmental breakdown of VisitScotland, click here.

What is VisitScotland's role?
VisitScotland, as Scotland’s National Tourism Organisation, has a strategic role to develop Scottish tourism in order to get the maximum economic benefit for Scotland. It exists to support the development of the tourism industry in Scotland and to market Scotland as a quality destination.

VisitScotland’s core objectives are to:

1.Attract visitors by building a successful Scottish tourism brand
We will market Scotland as a must-visit, must-return destination for business and leisure travel domestically and internationally through a research based, multi media, and fully integrated marketing programme.

2.Engage and work in partnership with the tourism industry
We will engage and work with tourism businesses through a new system of account management, supported by a customer relationship management system which offers a range of new customer focused products and services.

3.Enhance the visitor experience
We will add value to the visitor experience through the operation and development of our quality assurance schemes and by providing a multi channel, information service.

4.Provide strategic direction to the industry
We will provide direction to, and co-ordination of, the industry by helping to shape and communicate the industry vision and strategy and clearly defining our own contribution to achieving its objectives.

5.Manage our business efficiently and effectively
We will operate our business as one team, on best value principles, through a combination of management and delivery against co-ordinated national and local tourism growth agendas.

How many people are employed by VisitScotland?
VisitScotland employs approximately 1,000 staff through a diversified network with less than 15 per cent of jobs based at the main office in Edinburgh. The network of 14 local offices cover a large area as do the Tourist Information Centres. Tourism supports around 9% of all employment within Scotland.