Information and inspiration is critical at all stages of the customer journey. As well as providing information to visitors, we also deliver information to thousands of tourism businesses on a range of topics. We use different channels to reach these two customer groups.

Our visitors are in contact with us via visitscotland.com, (the national booking and information centre), 14 regional websites and niche websites as well as direct mail, TV/cinema adverts, print adverts and e-newsletters.  

We are also in contact with Tourism Businesses through our monthly eUpdate  tourism news bulletin, to share information on research, events, marketing campaigns and legislation. We run seminars on scenario planning and we work with tourism groups to develop joint initiatives.

Our network of over 100 TICs provides a valuable service to both visitors and tourism businesses. They offer an accommodation booking service for visitors, together with tickets for travel or events. But, most importantly, the TICs are a great source of information, both for personal recommendations and local expertise.