Businesses are working together to attract around 50 million people to Scotland who claim to have direct Scottish ancestry.

Visitors should be able to find ancestral information easily and each visit should attract them to Scotland’s facilities. They should be able to make transport arrangements without difficulty, experience comfortable accommodation and have the opportunity to sample the quality of our cuisine.

Can we all meet that challenge together?

Highlands & Islands Enterprise, Scottish Enterprise and VisitScotland are working in partnership with the industry to deliver the Ancestral Tourism Initiative. A series of activities will be delivered to ensure that opportunities for ancestral tourism are maximised.

Latest Ancestral Tourism News
The Ancestral Tourism Newsletter is sent out on a quarterly basis to businesses and individuals interested in keeping up to date with developments in the ancestral market and is reproduced here.

Information
Why Ancestral Tourism is everybody's business.

Research
Ancestral tourism market information, and how to develop your business by carrying out your own visitor surveys and research

Events
Events of interest to ancestral businesses.

Product development
Examples of new product ideas, a business support fact sheet and how ancestral tourism forums can help develop new product development.

Homecoming Case Studies
How businesses showed best practice.

Marketing Opportunities
For a full list of opportunities available to businesses involved in ancestral tourism see the document below

Marketing Opportunities (1.08mb PDF)