EatScotland
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Food and drink are an important part of the tourism experience, offering substantial reputation and economic benefits to a destination. We know that food and drink through tourism makes an important contribution to the Scottish economy. It is the highest expenditure by UK visitors after accommodation and travel. Approximately every one in five pounds spent by a tourist in Scotland is on food and drink related activities, equating to over £510 million in 2007 for UK visitors alone. (Source: UKTS 2007). From consumer research we found that generally, there is scope to promote and inform visitors more concerning locally sourced food and that there are opportunities to improve both expectations and perceptions of food quality amongst visitors. The quality of eating and drinking experiences is extremely important in encouraging return visits to Scotland and, given that we boast some of the finest natural produce on earth, we are well placed to capitalise on the growing interest in food and tourism. VisitScotland is committed to raising Scotland’s profile as a credible and emerging culinary tourism destination amongst travel and hospitality industry professionals, the media and visitors alike and in recent times, we have participated in a number of exciting food and tourism initiatives including:
The EatScotland food quality assurance scheme is a high profile Scottish food tourism initiative. It has been designed to recognise quality and excellence in all categories of eating establishments, from tea rooms to take-aways, pubs to restaurants and is open to all businesses serving food and drinks.
your staff. As well as this you will get an enhanced entry on eatscotland.com web site which can include up to ten photographs and 100 words of text . Sample menus can also be posted to the site. EatScotland is promoted in VisitScotland local and national marketing as well as the eatscotland.com web site. We also provide you with a certificate and window stickers to promote your award which gives visitors and potential customers the reassurance that they can be guaranteed a quality experience. For further benefits, fees, criteria and how to apply, please click on the relevant link below. For further information, please visit EatScotland.com - About EatScotland(All documents are PDF files)
EatScotland Food Quality Assurance scheme criteria
The result of wide-ranging research by VisitScotland, involving lengthy consultation with the food industry and consumers, EatScotland grades not only the quality of food served in establishments, but other aspects such as service, general atmosphere, overall facilities and hygiene. To find out more about EatScotland our food quality Assurance scheme, please contact: Alan Gray E mail: eatscotland@visitscotland.com
have been the butt of many jokes about our cuisine, but such a reputation has been unjustified and in the last few years, we’ve started to challenge the negative perceptions. We boast a number of well-known chefs who are at the forefront of the UK’s culinary renaissance, several world class restaurants and delicatessens and some of the finest beef, lamb, game, seafood, fish and dairy produce in the world. National bodies such as Quality Meat Scotland and Scottish Quality Salmon as well as local food groups and networks capably promote Scottish produce at home and abroad. Our farmers’ market scene is thriving and a shining example of how local producers and businesses are collaborating for the common good. And visitors flock to the many food festivals and events that are becoming established across the country.There is a vibrancy and excitement about the Scottish culinary scene these days, but we’re only as good as the lowest common denominator and so VisitScotland is continuously striving to improve our standards.
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