Tried and Tested

Fully Booked, Scottish Enterprise's practical response to the tourism industry’s desire to learn more about how to attract and keep customers, has once again been hailed a huge success.

Businesses across Scotland have participated in the programme, with many reporting visible results only a short time after attendance.

Most of us have to carefully consider taking time out to attend training and business development opportunities. It is a priority that we gain valuable experience and knowledge which can be put into practical use back in our own business.

Managers and business owners just like you have taken the opportunity to become involved in ‘Fully Booked’ with fantastic results. Here are just a few statistics from attendees at the last programme:

84% of attendees surveyed said that the programme had allowed them to develop improved business planning skills
87% reported that the programme has helped them identify target customers and promote their business more effectively
Almost 90% of respondents commented that they are now in a much stronger position in terms of their knowledge of where to source marketing information, and how to use it effectively.
Already almost 60% of attendees have attracted new customers which they can directly link to having attended the programme

If you are considering booking onto this season's programme, find out what others thought:

“In all the courses I’ve attended on marketing, this was by far the best in terms of focusing my attention to the things that matter.” – Wilma Marshall, Duncrub Holidays

“The one-to-one session with the consultant was really useful in helping me see the value of planning and taking yourself out of day-to-day routines to look at the wider view.” – Gordon Hodge, Glasgow Science Centre

“The programme gave us the chance to step back, and evaluate our offer with new eyes” – Glasgow Film Theatre

“Fully Booked has increased my skills and knowledge to develop my business with more confidence.” – Nick Quick, Langside Farm

“The course demonstrated the value of adding value rather than cheapening the product to gain sales, and this has been well used since in our business. I thought that the whole seminar was well thought out and that the quality of the presentation was one of the best that I’ve ever attended.” – Globetrotter Inns Ltd.

Learn more about this year's Fully Booked programme

a copy of the Scottish Enterprise Tourism Development Plan 2005-06 brochure (pdf 470kb)