Events & Training
2000 - Small Business Marketing Initiative
2000 - Small Business Marketing Initiative
Scottish Thistle Awards 2000 - Winners - Small Business Marketing Initiative Winner - Dunalastair Hotel The 25 room, 3 star Dunalastair Hotel in Kinlochrannoch undertook to increase sales by 25% and become Scotland's ''Internet Hotel'' - a big challenge for a hotel situated off the beaten track in rural Perthshire. Using the internet to full advantage it has increased turnover dramatically in successive years since 1998. It has doubled its occupancy and now generates 82% of its business from the web. An unwavering focus on internet technology backed by a strong foundation of solid marketing principles has produced enviable sales growth. Not only has Dunalastair embraced web technology, it leads the way by successfully establishing itself in a variety of internet promotions, auctions and key sites. Contact Paul Edwards Tel: 01882 632 323 www.dunalastair.co.uk Media Contact John Grainger Tel: 0378 806 385 Finalist - Alyth Golf Desk Ltd In just 2 short years Alyth Golf Desk has turned over in excess of 350,000 worth of business with just 2 employees. By using meticulous research and paying close attention to customer requirements it has established a unique one stop booking shop. Heavy internet focus, well targeted direct mail campaigns and quality print work together have shown there is a growing trend towards personalised booking services. This imaginative approach has more than doubled golf rounds locally and between January and April 2000 has booked more than 1800 bed nights. Finalist - Roadside Cottage Bed & Breakfast Roadside Cottage Bed & Breakfast, at Tomnavulin, Ballindalloch, identified the opportunity to increase business during the Spirit of Speyside Whisky Festival 2000. A researched and highly targeted direct mail campaign successfully generated an 8 fold increase in turnover from the previous year during the festival. An excellent example of common sense, cost effective direct marketing, with minimal outlay.
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