Events & Training
2000 - Scotland Year Round
2000 - Scotland Year Round
Scottish Thistle Awards 2000 - Winners - Scotland Year Round Winner - Scottish Borders Tourist Board: Short Breaks campaign Following comprehensive analysis, the Scottish Borders Tourist Board identified clear target market sectors and set out to employ an innovative combination of direct marketing and above-the-line media to promote a rural destination to city dwellers. The in-house management of a comprehensive series of campaigns and the impressive return on investment for the off season clearly justifies their receipt of this award Contact Fiona Drane Tel: 0175 020 555 www.scot-borders.co.uk Media Contact Riddell Graham Tel: 0374 746 710 Finalist - Highland Adventure Safaris Run by a small team, this is an innovative product aimed at providing an authentic visitor experience based on Scotland's wildlife and natural environment. Highland Adventure Safaris have identified their best target markets and are working effectively with other tourism partners to develop the off season benefits for the local tourism economy. Finalist - Kinloch Lodge This 17th century hotel and modern house on the Isle of Skye offers top quality accommodation in traditional country house style. Kinloch Lodge has adopted a comprehensive and integrated approach to the promotion of this property, combining generated media coverage and pro-active marketing to sell an island product in the off season. Attention to detail and the excellence of their product are clearly identifiable.
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