Scottish Thistle Awards 2000 - Winners - Marketing Initiative Winner - Stirling Castle Great Hall Historic Scotland initiated this marketing campaign to promote the Great Hall at Stirling castle, following its careful restoration. The entry showed good research and clear objectives, and a thorough, well targeted awareness campaign. The meticulous planning of the campaign is to be commended. With such limited funds, the campaign was clearly well designed and implemented to achieve such fantastic results. Contact Jenny Hess Tel: 0131 668 8844 http://www.frii.com/~phouka/travel/castles/stirling/greathall.html Media Contact John Fraser Tel: 0421 561 1658 Finalist - Our Dynamic Earth The launch campaign of such a unique and educational exhibition and visitor attraction was shown to be well researched prior to launch, with well targeted communication and a good marketing mix. The in-house management submitted a v very well prepared entry, detailing a successful initiative, that met and succeeded set objectives, and a good example of best practice. Finalist - Scotland's Best B&B''s Scotland's Best B&B''s is primarily a marketing consortium of 84 small Bed and Breakfast establishments around Scotland. The group acts as a network support group, keeping members in touch with information and news, and pooling their resources for marketing initiatives. This is a well managed initiative, with good identification of target markets. The strong partnership achieved excellent return considering limited resources.