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The VisitScotland Growth Fund enables groups of tourism businesses to undertake new marketing activity or further develop current activity which will generate additional visitors to Scotland.
The Growth Fund is unlikely to support standalone event marketing however events may be included within a Growth Fund application as part a wider programme of activity. Event organisers who are seeking to strategically develop their events should contact EventScotland for further information.
The fund does not support repeat activity therefore existing groups must demonstrate their ability to further develop current marketing activity.
All applications must include activity which is considered “new”, ie working with new partners, targeting new markets, including new packages / offers, or using new media. Whilst subsequent applications can be made the funding should not be considered as long term or core funding.
Eligible for funding |
Ineligible for funding |
- Consumer marketing print which has a clear distribution plan
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- Marketing to local residents
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- Appropriate media advertising
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- Trade events and exhibition attendance (where there are tangible products or offers in place to promote)
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- Exhibition fixtures, eg stands, plasma screen ‘fixed’ capital equipment
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- Direct mail campaigns to targeted customer groups
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- Booking engine development other than that through VisitScotland.com
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- Design and development of a website (Up to a maximum of 50% of total project cost)
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- Promotional material featuring a website with on-line booking facilities other than VisitScotland.com
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- Promotion of websites by e-marketing, on-line advertising and search engine optimisation
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- Projects using match funding from EU sources
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- Consumer research projects
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- Monitoring and evaluation of campaign effectiveness
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- Purchase of VisitScotland products and services (First time purchases only, up to a maximum of 25% of total project cost)
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- Project management / consultancy costs to deliver marketing activities (Up to a maximum of 10% of total project cost)
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