Marketing Opportunities

Going Green

Going Green is a free-of-charge initiative to encourage more Scottish tourism businesses to become more sustainable and eventually become members of the of the Green Tourism Business Scheme (GTBS).

How does Going Green work?

Going Green follows the same principles as the GTBS. The initiative acts as a stepping stone for businesses to join GTBS within two years by providing simple advice on improving their environmental impact and helping them take the first step to becoming more sustainable.

Businesses that sign up to ‘Going Green’ choose to implement one goal initially followed by a further two within the next year.

What are the benefits to Going Green?

‘Going Green’ is free and all members will receive email updates and information which provide ideas, tips and case studies on becoming greener. Long-term, businesses will also see potential cost savings on their utility bills through being less wasteful.

The only criterion for joining the initiative is that businesses must be participating in a relevant VisitScotland Quality Assurance Scheme.

Links

Green Tourism Business Scheme www.green-business.co.uk
Going Green www.greentourism.org.uk/going-green