Marketing Opportunities

Arrival

  
Visitor Attractions

Arrival
 

1. Signing
2. Appearance of buildings
3. Price display
4. Welcome / attitude / efficiency of staff
5. Appearance of staff
6. Interior layout 
7. Decor / Maintenance
8. Cleanliness

 
1. Signing

  • Directional signing to reception or entrance
  • Clarity of notices
  • Up-to-date information
  • Cleanliness/maintenance of signs
  • Language version of signs
  • Advisory notices, closure of all/elements of attractions
  • Use of corporate identity

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2. Appearance of Buildings/Appearance of Ticket Office (Tours)

  • General decor/maintenance and repair
  • Welcoming look

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3. Price display

  • Relevant price display with full range of prices, concessions
  • Location of price display
  • Quality of display

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4. Welcome / Attitude / Efficiency of Staff (Reception/entrance staff)

  • Warm, friendly welcome, attitude, professional style, good customer care
  • Range of information given at time of payment
  • Information given on prices, guide books
  • Capability to cope with variety of languages

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5. Appearance of Staff (Reception/entrance staff)

  • Corporate clothing and name badge, where appropriate
  • Staff distinguishable and suitably dressed
  • Smart and presentable appearance

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6. Interior Layout (Reception Area - not assessed for Historic Attraction / Historic House / Castle)

  • Adequacy of entrance area
  • Ease of access/egress
  • Clear where to enquire/pay

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7. Decor / Maintenance (Entrance, pathways, ticket area, hall, etc)

  • Quality and condition
  • Good decorative order in keeping with attraction
  • General maintenance, e.g. lighting, doors

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8. Cleanliness

  • Litter bins and general tidiness
  • Overall level of cleanliness in reception/arrival area
  • Smart, tidy appearance
  • High standard of housekeeping and attention to detail

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