Marketing Opportunities

Leisure/Activity Centre

  
Visitor Attractions

Leisure centre/Activity centre


This covers leisure pools, sports centres, outdoor pursuits such as horse riding, off-road driving, watersports, golf ranges, etc.
  

1. Orientation
2. Layout
3. Audience level
4. Booking procedure/Briefing advice
5. Experience/Expectation of activity
6. Decor/maintenance
7. Attitude/Efficiency/Knowledge of staff
8. Appearance of staff
9. Equipment
10. Internal signing
11. Balance/Mixture of activities and facilities
12. Cleanliness

 

1. Orientation

  • Clarity for visitors to obtain maximum benefit
  • Authenticity/accuracy of information provided
  • Evidence of information being updated
  • Clear/concise information on guided tours, etc., where appropriate
  • Overall feeling of attraction, understanding of theme, routes, etc

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2. Layout (Including Changing Rooms, if any)

  • Sensible and understandable layout/route
  • Clear instructions and explanations on layout
  • Appropriate layout in relation to type of facility
  • Adequacy of changing rooms, etc., where appropriate

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3. Audience level

  • Information/activity capable of being understood by various levels of audience
  • Physical needs of differing audiences, eg. children, elderly, disabled, etc
  • Provision for both beginners and experienced visitors
  • Provision caters for visitors of all ages

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4. Booking Procedure/Briefing Advice

  • Easy to understand and effective advance booking procedure, where applicable
  • Advice given at time of booking
  • Printed information sent in advance of visit, where appropriate
  • Clear and effective information on content, safety instructions, changing facilities

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5. Experience/Expectation of Activity

  • Extent expectation of visit met
  • Quality of experience and perceived value for money
  • Extent length and content of experience fulfilled expectation

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6. Decor/Maintenance (Facility/Activity)

  • Quality and condition
  • Good decorative order in keeping with attraction
  • General maintenance, e.g. lighting, doors, etc
  • General maintenance, e.g. indoor areas, outdoor sites, changing rooms, pools
  • Maintenance of general areas, e.g. corridors, stairs, etc.
  • Maintenance of mechanical equipment

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7. Attitude/Efficiency/Knowledge of Staff (Leisure/Activity Staff)

  • Warm, friendly manner, general attitude, professional style, good customer care, etc.
  • Efficiency and expertise to deal effectively with questions, etc
  • Recognition of differing levels of experience
  • Visitors made to feel at ease, safety checks, etc
  • Visitors given maximum benefit/enjoyment from visit
  • Clear and easy to understand instructions

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8. Appearance of Staff (Leisure/Activity Staff)

  • Corporate clothing and name badge, where appropriate
  • Staff distinguishable and suitably dressed
  • Smart and presentable appearance

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9. Equipment (Where applicable)

  • All necessary equipment is provided
  • Easy to understand and clear instruction on use, whether printed or verbal
  • Maintenance of all equipment provided
  • Physical needs considered, e.g. children, disabled, elderly, etc.
  • Quality of equipment

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10. Internal Signing (Directional signs) (where applicable)

  • Ease of use, quality, presentation, etc
  • Layout of information
  • Visual content awareness and language versions
  • Use of corporate identity, where appropriate

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11. Balance/Mixture of Activities and Facilities

  • Appropriate balance of individual components in enhancing the overall visit
  • Balance of individual components in relation to the overall theme/topic

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12. Cleanliness

  • Litter bins and general tidiness
  • Overall level of cleanliness
  • Smart, tidy appearance
  • High standard of housekeeping and attention to detail

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