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Tourist Shop/Garden Centre
Includes retail outlets which are primarily in existence for tourists such as whisky shops, woollen shops/mills, leisure shopping complexes, garden centres etc and may include demonstrations or exhibitions
1. Orientation
- Information on facilities, etc. e.g. location, content, etc
- Clarity for visitors to obtain maximum benefit
- Information on availability, promotion, range of products, etc
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2. Layout
- Logical, easy to understand layout of products
- Maximum use of space to allow freedom of movement for visitors
- Use of space to allow segregation of different products
- Layout allows for ease of browsing
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3. Audience level
- Range of products appeal to various levels of visitor, e.g. children, elderly, etc
- Displays allow for various visitor levels, e.g. low displays, clear labeling, etc
- Varied range of products to suit all budgets
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4. Range of Goods
- Range of products is appropriate to type of shop, location, etc.
- Range of goods is co-ordinated/appropriate
- Varied range of products according to price/budget
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5. Presentation of Goods
- Suitability of chosen method of display
- Durability of selected option
- Appropriate design and style of display
- Effectiveness of displays within overall retail area
- Displays provide opportunity to purchase
- Adequate stock levels, e.g.. display, demand, etc
- Use of lighting for quality effect and practical use
- Clear/concise labelling of goods
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6. Decor/Maintenance (Retail area)
- Quality and condition
- Good decorative order in keeping with attraction
- General maintenance, e.g. lighting, doors, etc
- Maintenance of display materials, etc
- Maintenance of non-sales areas, e.g. corridors, stairs, etc
- Maintenance of mechanical displays
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7. Attitude/Efficiency/Knowledge of Staff (Retail staff)
- Warm, friendly manner, general attitude, professional style, good customer care
- Efficiency and expertise to deal effectively with questions
- Awareness of various products and goods for sale
- Efficiency of staff to deal with all enquiries
- Knowledge and ability to offer alternatives/goods
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8. Appearance of Staff (Retail Staff)
- Corporate clothing and name badge, where appropriate
- Staff distinguishable and suitably dressed
- Smart and presentable appearance
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9. Sales Area (Not assesed at shopping centres)
- Layout allows for ease of purchase/queuing, etc
- Counter area at sales point allows for ease of purchase, e.g. lack of clutter, etc
- Sufficient staff to cope with demand with minimum delay
- Information on methods of payment
- Details of mail-order, where appropriate
- Adequate and appropriate packaging, etc
Or Information (Garden Centre)
- Customers have access to information and advice relating to plants and products on sale
- Staff have good product knowledge
- Display of reference material for customers' use
- Use of presentation or display gardens to inspire and educate visitors
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10. Internal Signing (Directional signs) (retail area) (where applicable)
- Sufficient signing to clearly indicate where to pay
- Signing to changing rooms, where applicable
- Sufficient signing to any other facilities, eg. cafe, toilets, etc
- Signing to exit/car park, where applicable
- Where appropriate, sufficient signing to indicate differing product groups, etc
Or Sales Area (Garden Centre)
- Layout allows for ease of purchase/queuing, etc
- Counter area at sales point allows for ease of purchase, e.g. lack of clutter, etc
- Sufficient staff to cope with demand with minimum delay
- Information on methods of payment
- Details of mail-order, where appropriate
- Adequate and appropriate packaging, etc
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11. Balance/Mixture of Products and Range
- Appropriate balance of individual components in enhancing the overall experience
- Sensible and appropriate balance of products/goods
- Appropriateness of goods in relation to the overall theme of the shop/location, etc
- Provision of other visitor facilities, i.e. children''s play area, etc
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12. Cleanliness
- Litter bins and general tidiness
- Overall level of cleanliness
- Smart, tidy appearance
- High standard of housekeeping and attention to detail
- Attention to display shelves, etc
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