Marketing Opportunities

Pre-Arrival

  
Visitor Attractions

Pre-arrival
 

1. Brochure / leaflet
2. Road and directional signs
3. Appearance of grounds
4. Car Park

 
1. Brochure / leaflet

  • Appropriate information given, ie. opening times, entry charge
  • Information factually correct
  • Ease of use
  • Promotion of attraction experience
  • Literature available which is effectively displayed and distributed
  • Availability of information in reception/entrance areas
  • Adequacy of information, especially maps and printed guides
  • Display of material for other attractions
  • Range of available language versions

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2. Road and Directional Signs

  • Appropriate advance signage
  • Content and accuracy
  • Legibility
  • Brown and white tourism signposting
  • Opening periods, indication of seasonality

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3. Appearance of Grounds

  • Condition of access roads, driveways, paths, steps
  • Maintenance, upkeep and tidiness
  • Overall Appearance

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4. Car Park (Not assessed for Historic Attraction / Historic House / Castle)

  • Quality of parking area, surface
  • Indications of where to park
  • Differentiation between cars, coaches, etc.
  • Access
  • Adequate for level of use

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