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Retailing (Where shop is not main attraction and where applicable)
1. Layout - not assessed for Historic Attraction/Historic House/Castle
- Goods for sale are provided in an area set aside for that purpose
- Use of reception is acceptable but attention to space/clutter will be assessed
- Layout suitable for size and type of shop
- Sufficient space for customers to move around, especially when busy
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2. Merchandise
- Range and variety of stock
- Range appropriate to size or type of attraction
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3. Presentation
- Goods attractively and conveniently displayed
- Quality of display units
- Pricing is adequate and effective
- Similar goods displayed together
- Location of items clearly indicated (larger shops only)
- Favourable environment in which to shop
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4. Attitude/Efficiency of Staff (Retail staff)
- Warm, friendly welcome, general attitude, professional style, good customer care
- Efficient service appropriate to size of establishment
- Efficient and prompt attention
- Sufficient level of staff, training, competence, supervision
- Good level of product knowledge, ability to deal with enquiries
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5. Appearance of Staff (Retail Staff)
- Corporate clothing and name badge, where appropriate
- Staff distinguishable and suitably dressed
- Smart and presentable appearance
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6. Decor/Maintenance
- Quality and condition
- Good decorative order in keeping with attraction
- General maintenance, e.g. lighting, doors
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7. Cleanliness
- Litter bins and general tidiness
- Overall level of cleanliness
- Smart, tidy appearance
- High standard of housekeeping and attention to detail
- Attention to display shelves
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