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Lanarkshire Tourism Action Plan 2004 – 2010 The
development of tourism is seen as one of Lanarkshire’s major opportunities to contribute to raising
the profile and image of the area. This Tourism Action Plan to 2010 aims to provide a continued strategic
focus to the combined efforts of North and South Lanarkshire Councils, Scottish Enterprise Lanarkshire
and VisitScotland to ensure their investment and development activities complement those of the many
businesses which provide services to the tourism industry.
It also recognises the role that local people can contribute to the overall process.
The Lanarkshire Tourism Action Plan builds on the successes that have flowed from the implementation
of the first Changing Gear Economic Strategy 1997 to 2003.
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