The Perthshire Tourism Partnerships’ Experience Perthshire strategy outlines the key issues that need to be addressed to maximise the growth of the local tourism industry and to enable it to contribute to the national 50% growth agenda. To meet the 50% challenge, we will need a step change in the way we all do business, individually and together. All those involved in tourism must look to what they can do for their own business and their local area, based on the strategic guidance given in this document, and on their own knowledge of local markets and product strengths.

The Action Plan has been developed in response to four broad themes, through which we aim to:

• Create a vibrant year round end destination, responsive to changing customer expectations
• Build sustainable & competitive tourism businesses, committed to quality service delivery
• Influence the development of infrastructure to enable the region to meet visitor needs and compete effectively
• Implement focussed, cost effective strategies for integrated product development and marketing

The final version of the document is available for downloading.

Experience Perthshire Tourism strategy & action plan 2006-2011
PDF document 190 kb

Cittaslow
At the April meeting a presentation by Douglas Ritchie, Perth and Kinross project manager for Cittaslow was given. A Powerpoint presentation explaining the background to the Cittaslow network and how tourism businesses can get involved is available for download.

Download Cittaslow Presentation
PDF document 19 kb