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Ancestral Tourism Initiative
Keep up to date
with the latest ancestral tourism market information, and find out how to develop your business by carrying
out your own visitor surveys and research.
VisitScotland has developed templates and guidelines for businesses
looking to carry out their own customer satisfaction and visitor surveys.
'Ancestral Tourism - It's Everybody's Business'
For
information on what motivates ancestral tourists to visit Scotland plus top tips for meeting the needs
of this market, click here.
Market Appraisal and Economic Impact Research
The
partners have been identifying and quantifying the exact market that Scotland can potentially attract.
A full research exercise has been undertaken to ascertain how many people worldwide have direct Scottish
ancestry, what kind of experience customers who have already visited Scotland have had; and what potential
customers are expecting from their visit to Scotland.
The results of this research and findings from the economic impact evaluation can
be founded attached below.
More
detailed information on the various Market Profiles is available to download below in the Market Segmentation
report:
Ancestral Scotland Research 2005
With the aim
of understanding customers better who research their Scottish ancestors during a short break or holiday
in Scotland, VisitScotland conducted research in Autumn 2005 in co-operation with Scotlandspeople.gov.uk
(the official online source for parish register, civil registration, and census records for Scotland).
Download the summary of the findings:
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