Research & Statistics

Business Tourism

VisitScotland Business Tourism Unit: Customer Satisfaction Research 2006
Each year, the Business Tourism Unit commissions research to track customer satisfaction and current perceptions of Scotland as a destination for conference & incentive travel. This year's research was conducted in Autumn 2006 by the independent research agency BDRC. Please click on the link below to download a summary of the findings:

BTU Customer Satisfaction 2006 (PDF 988 Kb)

ConferenceScotland Guide
The Business Tourism Unit (BTU) at VisitScotland has produced their latest guide, ConferenceScotland offering a fully comprehensive guide to Conference and Meetings venues throughout Scotland. [more]

Hospitality Scotland Guide
The BTU has published their guide to the very best that Scotland has to offer the business market in terms of corporate entertaining. [More]

Business Tourism: Update on Trends
In late 2003, VisitScotland commissioned the Moffat Centre for Tourism at Glasgow Caledonian University to review the latest information on trends in the conferences, meetings and incentives market. The following is a summary of some of the main findings of its review.

Business Tourism: Update on Trends (PDF 59Kb)


Business Tourism Unit NewsScotland
NewsScotland goes out to planners, event organisers, destination management companies and incentive travel houses in the UK, US and Europe.

More information is available at the Business Tourism Unit's Industry website.