Research & Statistics

Visitrac

Introduction

Creating
a Survey

Collecting
Customer
Feedback

Best
Practice
Examples
Link

Useful
Contacts

Useful Contacts

Private Sector Organisations

Visitrac

A cost-effective online survey and reporting package.

If you are to keep up with and stay ahead of the competition, there is nothing more important than knowing what your customers think about you and your product or service. To do this you need timely feedback that accurately reflects customer views on all aspects of your service or product. Visitrac© will allow you to view online results as soon as your customers submit data.

  • Badged individually to reflect the identity of your company or business and looks professional
  • Provides you with an easy but secure process to access data 24 hours a day
  • Less expensive than conventional paper-based surveys

Visitrac© has a wide range of applications, e.g. customer satisfaction surveys, employee attitude surveys, and can be employed very successfully to benchmark quality – all rating questions display average scores achieved.

Advantages for the Accommodation sector

  • A complete guest survey package suitable for use by any individual hotel, guesthouse, B&B or self-catering business
  • Useful benchmarking tool if used by a chain or marketing group of hotels or by a group of accommodation providers in any one city or area
  • Knowing what the customer things allows confidence to promote the business
  • Constant access to results throughout the year helps you to monitor satisfaction levels

Clients
Visitrac© clients include:

  • Leisure Pass Group – survey of visitors buying a London Pass during 2003
  • National Trust for Scotland – survey of members
  • Newcastle Gateshead Initiative – survey of members
  • Association of Scottish Visitor Attractions – survey of trade members
  • VisitScotland – pilot project using Visitrac©
  • Garth Associates – use of Visitrac© to enable the staff of an international investment company to assess their own management skills after attending various training initiatives
  • Scottish Leadership Foundation

Further information
To find out more about Visitrac©, please contact Lynn Jones Research Consultancy directly.

Telephone: 0131 623 6236 and ask for Lynn or Sue Leckie.

Email: lynn@ljresearch.co.uk or sue@ljresearch.co.uk

If you would like to see an online demonstration go to www.ljresearch.co.uk  and click on Visitrac©.

You can also find out more about our products by visiting the website at www.ljresearch.co.uk