Economic Forecast

National Facts & Figures

Regional Facts & Figures

Leisure Visitors

Business Tourism

Scottish Tourism Industry

Other Research Reports

Economic Forecast

Information and Sales Strategy

Tourism Intelligence Scotland

Advice on Research

Research & Statistics

Economic Forecast

Measuring the drivers of change.
The analysis and forecasting of the national and global economy is crucial in our understanding consumer behaviour. The complex interaction of interest and exchange rates, fiscal policy decisions and disposable income determine the prospect for both the short and long term futures.

In this section we provide insight and analysis on the economic analysis undertaken by the team

	Tourism Industry Trends
	A monthly update of the wider trends and developments for Scottish Tourism. Tracking the movements of drivers ranging from the economy, exchange rates to travel demand and the weather, the aim is to provide an indication of the ancillary factors influencing past and future behaviour on international and domestic consumers.
	Short Term Economic Forecasts
	In response to the evolving global economic and consumer environment, the Scenario Planning team at VisitScotland has constructed two scenarios about the Scottish tourism prospects through to 2009 in order to make sense of the uncertainty.
	Long Term Economic Forecasts
	The Future Foundation were commissioned by Scenario Planning Group to produce forecasts of visitor numbers and visitor expenditure up to 2025, paying specific reference to 2015.
	Growth & Niche Markets
	It is the ambition of Scottish tourism industry to grow revenue by 50% by the year 2015. The section details the contribution niche markets will make towards this goal.
	Economic Analysis
	We explore the maze of ‘what if’ questions that could affect tourism and come up with meaningful answers.
	Scenario Planning
	Scenarios are a range of visions and "stories of the future" that are constructed using drivers and trends that shape the future.

Read the latest comment and insight into Scottish Tourism in the current edition of Viewpoint

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