Surveys are carried out regularly by VisitScotland to find out what our visitors
think about their holiday in Scotland (their attitudes) and what they do while in Scotland (their behaviour).
In 2007 the survey was renamed The Visitor Experience
(formerly the Tourism Attitudes Survey). The survey covers both visitors from within the UK and selected
overseas countries. Please note that which overseas countries were selected, differs
from survey to survey. |
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Please
click on the links below to download a summary for each survey:
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Visitor Experience 2007 |
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 2007 Visitor Experience
PDF document 325kb
Now available is an outline of how the visitor experience reseach can benefit tourism businesses. Insights from the Visitor Experience 2007
PDF document 36 kb |
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Countries surveyed, click to download country summary: Scotland
PDF document 90kb England and Wales
PDF document 90kb Canada
PDF document 95kb France
PDF document 92kb Germany
PDF document 90kb Italy
PDF document 90kb |
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Tourism Atitudes Survey 2005 |
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Countries surveyed: Scotland, England, Germany, France, Italy, Sweden 2005 Tourism Attitudes Survey
PDF document 100kb |
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Tourism Attitudes Survey 2004 |
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Countries surveyed: Scotland, England, USA, Canada, Spain, the Netherlands 2004 Tourism Attitudes Survey
PDF document 35kb
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Further Information
For further information on the Visitor Experience study please contact Fiona Carruthers
or Scott Bryden in the Research Team.
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