Research & Statistics

VAB Analysis

The current Visitor Attraction barometer (VAB) sample represents approximately one-third of those attractions on the VisitScotland attraction database that have submitted data for two consecutive years.

The analysis shows performance trends for those attractions in the sample.  New attractions cannot be included in the sample until they have submitted data for two consecutive years.

For more comprehensive information on these figures, please view the latest Visitor Attraction Barometer Report.

These figures can be viewed by

  • Attraction Type Barometer
  • Region Barometer
  • Local Enterprise Company Barometer

Further Information
For more information on the Visitor Attraction Barometer please contact Marina Martinolli from the Moffat Centre, Glasgow Caledonian University (Tel: 0141 331 8410, Fax 0141 331 8411, email mma4@gcal.ac.uk).