In 2002 a series of benchmarking studies were undertaken to help provide competitive analysis of best practice countries and to summarise key findings for Scottish tourism industry sectors.

Evaluation of Scottish Enterprise & Highlands & Islands Enterprise Masterclasses & Learning Journeys
Consultants Jones Economics were recently asked to evaluate 2 years of the Masterclass and Learning Journey parts of the Scottish Enterprise Tourism Development Programme.

The aim was to establish the effect on individuals and their companies of participation in the programme and to identify changes they had made, if any, to their business practices or developments which could be attributed to their involvement.

For more information, contact ian.reynolds@scotent.co.uk.

Evaluation of Scottish Enterprise & Highlands & Islands Enterprise Masterclasses & Learning Journeys Word doc 32kb

Canadian Rockies Learning Journey 2003
The International Learning Journey Programme 2003 provided an insight into the tourism management and development of the Canadian Rockies destination from an industry perspective. The aim of this report is to identify opportunities and ideas for tourism businesses in the Highlands & Islands and Scotland in general.

International Learning Journey

Benchmarking - Lessons for Scotland
This study identified aspects of Scottish tourism which are doing well and others where improvement is needed. [more]