In 2002 a series of benchmarking studies were undertaken by Director of the Moffat Centre for Travel and Tourism Business Development at Glasgow Caledonian University, Professor John Lennon. The purpose of the benchmark study was:

• To provide competitive analysis of best practice countries
• To understand the strategic implications for Scotland
• To appreciate the lessons to be learned from studying best practice
• To summarise key findings for Scottish tourism industry sectors

Austria
Austria has seen a revival in tourism fortunes following re-branding as a modern short-break destination. We look at the organisation of Austrian tourism, market trends and the techniques employed in restoring Austria to its status as a favourite European destination. Published October 2003. [more]

New Zealand
New Zealand is often described as a strong recent performer in generating international visitation. An overview and comparison of New Zealand and Scotland's visitors aims to offer reasons why this is the case. [more]

Ireland
Ireland presents a wide array of good practices in terms of management of resources and assets, product development, and effective promotion of products and services. [more]

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