Scenario Planning

National Facts & Figures

Regional Facts & Figures

Leisure Visitors

Business Tourism

Scottish Tourism Industry

Other Research Reports

Scenario Planning

Scenarios

Economic Forecast

Crystal Ball

Information and Sales Strategy

Tourism Intelligence Scotland

Advice on Research

Research & Statistics

Scenario Planning

VisitScotland has a strategic role in developing Scottish tourism. Adopting an approach to planning that is proactive and futures based, we have developed a comprehensive scenario planning capability. This facility drives strategy and future thinking and therefore supports the development of the tourism industry in Scotland which positions it as a quality destination.

Scenarios

Scenario planning is the capability of organisations to understand their business environment. Scenarios are a range of visions and "stories of the future" that are constructed using drivers and trends that shape the future.

Economic Forecast

One of the biggest influences on tourism demand is the economic situation. Interest rates, oil prices and exchange rates are some of the factors which influence visitor numbers and how much they spend.

The Crystal Ball

The Scenario Planning team produce a broad range of research. Regular publications, lectures, guest author commentary contribute to the forward thinking approach to tourism foresight.

Includes: Tomorrow's World, Consumer & Tourist, Viewpoint, Futures Lectures

Read the latest comment and insight into Scottish Tourism in the current edition of Viewpoint

Other content within Scenario Planning: