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Sustainability and growth – What is it all about?
With Scotland’s tourism ambition to grow revenue by 50% within the next 10 years, how will this be achieved in a sensible and sustained manner? To investigate this topical subject, the Scenario Planning Group for Tourism have commissioned the Future Foundation to examine the issues.
Strategic Locations in Scotland for International Resort Development
A report identifying six key strategic locations within Scotland, offering good development opportunities for potential large scale international resort destinations. For further information, contact ian.reynolds@scotent.co.uk. or roy.kirk@scotent.co.uk.
Snapshots from the Future - An up to date look at current trends that are shaping the future of tourism.
Scottish Enterprise has again commissioned The Henley Centre to map out the key trends and social changes that will most affect tourism businesses in Scotland.
VisitScotland Windfarm Research
The Scottish Executive is commissioning research into wind farms
Self Catering Accommodation Study
A preliminary audit covering all the self-catering accommodation in the commercial sector followed by a study of changing demographics and future demand linked with new self catering accommodation product concepts and considering their potential for Scotland.
Trends Affecting Tourism
Markets and consumers don't stand still. It is important to keep an eye on emerging trends both locally and globally.
The ever-changing global environment impacts on the lifestyle choices of consumers world-wide, so that there are always new opportunities to exploit, for Scotland if we are quick, for competitors if we are not.
Irish Tourism - The Myths and Facts According to Professor Jim Deegan
Professor Jim Deegan presented a lecture on Irish Tourism at Glasgow Caledonian University as part of VisitScotland's Future lecture programme. His research highlighted a number of points, including how Ireland's ambition for the future was decided in a taxi - quite by accident - by political leaders. Jim goes on to explain that growth was due more to macro economic conditions and entrepreneurship rather than policy and marketing.
Readers will find Professor Deegan's analysis insightful and humorous on the psyche of Irish tourism.
For further details on VisitScotland's Future lecture programme, please click here.
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