Tomorrow's World, Consumer and Tourist

Environmental scanning is a qualitative process (not just one technique) of capturing shocks, surprises, trends and drivers that influence and shape tourism in a systematic manner that makes sense.

In essence, it understands how the world affects tourism in Scotland.

Whether this is Foot and Mouth Disease or changing economic conditions, these trends and events are used to construct scenarios. At VisitScotland we classify all of these trends as part of our Tomorrow’s World, Consumer & Tourist environmental scanning capability.

• Tomorrow’s World
• Tomorrow’s Consumer
• Tomorrow’s Tourist