Research & Statistics

Scottish Tourism Industry
Industry Barometer

The Barometer, is a regular tracking study assessing the current state of the Scottish tourism market. A  volunteer panel of 400 tourism businesses are asked about their business performance and perceived future prospects. The study is conducted three times a year.
Tourist Information Centre, Tarbert, Isle of Harris, Outer Hebrides

Information and Sales

From June 2005 to March 2006 a team at VisitScotland reviewed all aspects of information and sales activities carried out around the networK. The results are available here.

The Plockton Inn, Plockton

Visitor Services and Quality

Quality standards, service and value for money are crucial components of the drive to make Scotland a must-visit, must-return destination.