Scottish Tourism Industry

National Facts & Figures

Regional Facts & Figures

Leisure Visitors

Business Tourism

Industry Barometer

Information and Sales Summaries

Visitor Services and Quality

Other Research Reports

Scenario Planning

Information and Sales Strategy

Tourism Intelligence Scotland

Advice on Research

Research & Statistics

Scottish Tourism Industry

Industry Barometer

The Barometer, is a regular tracking study assessing the current state of the Scottish tourism market. A volunteer panel of 400 tourism businesses are asked about their business performance and perceived future prospects. The study is conducted three times a year.

Tourist Information Centre, Tarbert, Isle of Harris, Outer Hebrides

Information and Sales

From June 2005 to March 2006 a team at VisitScotland reviewed all aspects of information and sales activities carried out around the networK. The results are available here.

Visitor Services and Quality

Quality standards, service and value for money are crucial components of the drive to make Scotland a must-visit, must-return destination.