From June 2005 to March 2006 a team at VisitScotland reviewed all aspects of information
and sales activities carried out around the network. The starting point for
the project was the visitor and the different stages of the journey – pre-arrival, arrival, during and
after the visit. An extensive research programme was conducted among UK and international visitors.
Research was also carried out among the industry and businesses in other sectors. This
research benchmarked Scotland’s performance and identified gaps in products and services. One of the
key research findings was the value visitors placed on contact with staff and on personal recommendations
for attractions and restaurants. Another finding was the important role technology is playing in the
future design of information and sales for visitors. Summaries of the research
workstreams are available below. |
