Introduction

Against a background of rising oil prices, terrorism and falling consumer confidence, trying to find out what Scottish tourism will look like in the future is not an easy task. Leading tourism organisations and business have joined together through The 2025 Scenario Planning Group. [more]

Ambitions for Scottish Tourism – The Road Map to 2025
The first task of the group in 2004/5 was to construct a road map of the future which includes two scenarios for 2015 and two scenarios for 2025. [more]