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Its mission is to build the value of tourism by creating world class destination brands and marketing campaigns and also build partnerships with - and provide insights to - other organisations which have a stake in British tourism. VisitBritain is funded by the Department for Culture, Media and Sport to promote Britain overseas as a tourist destination and to lead and co-ordinate the domestic marketing of England. VisitBritain also works in partnership with the national tourist boards in Northern Ireland, Scotland and Wales to promote an attractive image of Britain. It provides impartial tourism information and gathers essential market intelligence and insights for the UK tourism industry. VisitBritain operates in 35 overseas markets, including the emerging markets China, Poland, Russia and South Korea. Corporate website: www.visitbritain.org Address: T: 020 8846 9000
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