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Visitor Attitudes to Scotland
Attitudinal surveys were carried out on behalf of VisitScotland in 1999, 2001, 2004 and 2005. The aim was to probe the overall visitor experience and his/her intentions to return to Scotland. [more]
Ancestral Scotland Research 2005
With the aim to understanding customers better who research their Scottish ancestors during a short break or holiday in Scotland, VisitScotland conducted research in Autumn 2005 in co-operation with Scotlandspeople.gov.uk (the official online source for parish register, civil registration, and census records for Scotland). Download the summary of the findings:
visitscotland.com Customer Satisfaction Research 2005
In June 2005, VisitScotland commissioned ORC International, an independent market research agency, to conduct Customer Satisfaction Research with visitscotland.com customers. The results revealed that customer satisfaction is high: 88% of customers were more than pleased with the service. Download the summary of the findings:
Country Sports Tourism in Scotland
Scotland is widely recognised as the birthplace of many of the world’s premier country sports. A recent research project looked at this in greater detail. [more]
Survey of Holidaymakers on the Rosyth-Zeebrugge Ferry
In May 2002, a Superfast Ferries launched a link between Scotland and continental Europe - some of its key tourism markets. VisitScotland commissioned a survey to find out more about the service's visitors and their holiday, a summary of which is now available. [more]
World Class Tourism Clusters – Executive Summary & Comparative Information on New Zealand, Germany and Canada
The results of research carried out into the strategies being pursued by these three successful tourism markets in 2003 -2004. For further information, contact aileen.macdougall@scotent.co.uk.
An insight into the New Zealand tourism industry – what does the Interactive Traveller® really mean?
A full report into the structure of the New Zealand tourism industry with a detailed look at Qualmark® and the Interactive Traveller® with lessons which may be drawn from the research and implemented in the Scottish tourism industry.
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